Viswanathan, Vinatha and Shevade, Ruchi
(2020)
Magazines as learning tools.
Learning Curve (6).
pp. 84-86.
ISSN 2582-1644
Abstract
Periodicals with children as their target audience
can be traced to the 18th century. These magazines
were mostly published in Europe and North
America, and the material consisted of morals
and instructions on how to live ‘good’ lives.
The nature of the content switched to stories,
folk and fairy tales in the 19th century and the
modern children’s magazine and comics came into
being in the early 20th century. This evolution of
children’s periodicals followed that of the notion
of childhood in society, as well as, the recognition
of the potential profit in this sector. In India, the
early half of the 20th century was when children’s
magazines began to be published. Amongst the
earliest children’s magazines were Anand (Marathi),
Sandesh (Bengali), Balarama (Malayalam) and
Chandamama (Telugu and Tamil). From the 1970s
onwards, magazines for children found a firm
footing in India.
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